Introducing CRUX Digital Marketing Framework
At Cruxivity, we’re exploring how startups can leverage smarter, leaner, and more adaptive marketing approaches to thrive in today’s fast-changing environment. In our recent research, “Digital Marketing Frameworks for Startups: A Comparative Review of Models and Gaps”, presented at LMDE 2025 international conference (LEADING AND MANAGING IN THE DIGITAL ERA - Shaping the future with AI and Data Analytics, Athens, June 13-14, 2025, we analyzed 16 widely used digital marketing frameworks to evaluate their relevance and effectiveness for early-stage ventures.